ABSTRACT. This paper analyzes the phenomenon of popular management
literature, proposing a reflection about its role in the managers' subjectivity.
Pop-management literature comprises books and magazines produced by
the business media for fast consumption. Adopting the psychoanalytical
approach to fairy tales as a perspective, we conducted a content analysis of
two success stories published in the business media. We observed that the
structure and key elements of fairy tales are present in these stories. We
argue that the success stories help to reduce tensions and mitigate
frustrations, supposedly offering answers for anxieties and professional
problems. We also argue that continued access to these texts might keep
individuals linked to their power fantasies and therefore might affect their
development and maturing processes.

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